Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in. Learn Introduction to Marketing from University of Pennsylvania. Many customers cannot separate the product or service from the staff member who provides it, so your people will have a profound effect - positive or negative - on customer satisfaction. Marketing and the 7Ps: A brief summary of marketing and how it work P5 People Everyone who comes into contact with your customers will make an impression. Secret (to be seen by friends as a savvy consumer). Unstated (expects good service from the dealer). Real (a car whose operating cost, not its initial price, is low). 4 Ps (seller) of marketing mix: Product, Price.
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